I'm a seasoned product designer with experience across product design, user research, design systems management, and front-end development. My approach is marked by a blend of entrepreneurial spirit and strong organizational skills, allowing me to creatively tackle complex challenges. A collaborative team player, I thrive on active participation in every stage of project development. My consistent track record of rapid learning and adaptability has earned me recognition as a top performer, trusted as the go-to design resource for guidance and feedback.
PRINCIPAL PRODUCT DESIGNER // Act-On Software // 2024 - PRESENT
Pioneered Principal Role: Recognized as the first product designer to attain the title of Principal at the company, reflecting exceptional expertise, leadership, and contributions to product design and development.
Guided Email Composer Redesign: Provided crucial leadership and direction during personnel transitions within the Email Composer Redesign initiative. Leveraged expertise to ensure continuity and progress, driving the project towards successful outcomes.
Led Complex Validations Research: Took point on research, design, and implementation efforts for Email Composer Validations. Improvements enhanced both functionality, usability, and internal documentation of a technical feature set.
Partnered on AI Feature Exploration: Collaborated with design and product to envision how AI can be embedded in the product in a way that meets company goals and brings value to the user.
Identified & Filled Process Gaps: Identified, documented, and got buy-in to fill gaps in the feature implementation process related to customer feedback after project completion.
SENIOR PRODUCT DESIGNER // Act-On Software // 2022-2024
Led Design Initiatives: Spearheaded multiple high-impact projects including Marketing Network, Listing Page Redesign, Revenue Impact Report, Website Prospector, and Funnel Report, driving significant improvements in UX and product capabilities.
Contributed to Design System: Played a pivotal role in enhancing the DS to ensure consistency and scalability across the product. Collaborated closely with engineering teams to build and maintain components.
Revamped Email Composer: Played a primary role in the comprehensive redesign of the Email Composer, enhancing the core functionalities and usability of a key product feature.
Collaborative Engineering Efforts: Fostered strong partnerships with engineering teams to translate design concepts into functional, visually compelling features.
Third-Party Integrations: Successfully managed CSS integrations for two third-party vendors, ensuring seamless integration with the product UI and preserving brand consistency.
Project Management Collaboration: Collaborated closely with Product Managers to align design efforts with product goals, ensuring projects remained within scope to meet deadlines without compromising quality.
Continuous Professional Development: Actively pursued professional growth by attending conferences such as the ZeroHeight and Brad Frost Design Systems Conference, and staying up-to-date with industry trends and best practices to contribute to organizational success.
MANAGING PARTNER // Foundry 503 // 2018-2022
Led UX/UI Design Projects: Spearheaded all UX/UI design projects in a dynamic, fast-paced environment, ensuring the delivery of high-quality, innovative solutions tailored to clients' needs and objectives.
Managed eCommerce Storefront Development: Directed the development of eCommerce storefronts on Shopify, employing design system-based code implementations to deliver seamless, visually engaging online shopping experiences. Leveraged expertise in front-end development to enhance functionality and aesthetic appeal.
Optimized Design Processes: Implemented streamlined design processes, fostering efficiency within a small team. Identified opportunities for improvement and implemented strategies to enhance workflow, resulting in accelerated project delivery and improved client satisfaction.
Effective Project and Account Management: Acted as both project and account manager for numerous retainer clients, overseeing project timelines, budgets, and deliverables. Led meetings with clients to define project scope, objectives, and processes, ensuring alignment with client expectations and project goals. Proactively managed project timelines and resources, keeping projects ahead of schedule and within scope.
Cultivated Client Relationships: Developed and maintained positive relationships with clients, serving as a trusted advisor and advocate for their needs. Established rapport and maintained open communication channels to foster long-term partnerships and client loyalty.
Conducted Heuristic Reviews: Led heuristic review sessions by conducting in-depth analysis of data to derive actionable insights for clients. Used these findings to inform design decisions and drive continuous improvement, enhancing the effectiveness of client projects.
SENIOR UX SPECIALIST // SQ1 (Ansira) // 2018
Led Development of Internal Reporting Sites: Spearheaded the development of internal reporting sites for prominent clients such as Aflac and Petco, delivering tailored solutions to meet their unique reporting needs and enhance data-driven decision-making processes.
Drove A/B Testing Initiatives: Took charge of A/B testing initiatives by compiling data into comprehensive test proposals, tracking and reporting on key performance indicators (KPIs), and developing tests using HTML, CSS, and JS. Leveraged tools like VWO and Optimizely to optimize client websites and improve user engagement and conversion rates.
Developed Rapid Prototypes: Produced rapid prototypes to visualize and validate design concepts, facilitating iterative design processes and enabling efficient feedback loops with clients and stakeholders.
Maintained Internal Design Systems: Played a key role in maintaining internal design systems used to implement designs for large clients, ensuring consistency, scalability, and efficiency in design implementation across projects.
Facilitated Interdepartmental Communication: Fostered effective communication between the UX and development teams. Facilitating smooth project execution and ensuring alignment between design vision and technical implementation.
Designed Interfaces for Complex Internal Systems: Designed intuitive interfaces for complex internal systems for clients such as KinderCare, Anheuser-Busch, and Coca-Cola, optimizing user experience and usability while addressing unique business requirements and challenges.
Conducted User Research Using Analytics Tools: Conducted user research using tools such as Google Analytics and Google Tag Manager, gathering valuable insights to inform design decisions and drive improvements in user experience and website performance.
Utilized Agile Design Approach: Employed an agile design approach, integrating A/B testing and rapid prototyping into the design process to iterate quickly, validate hypotheses, and deliver user-centric solutions that meet client objectives.
UX SPECIALIST // SQ1 // 2017-2018
Recognized as Standout Employee: Acknowledged for exceptional performance and dedication, earning the distinction of Employee of the Month. Demonstrated commitment to excellence and contributed positively to team success.
Designed Interfaces for Prominent Clients: Designed impactful landing pages and interfaces for renowned clients such as Aflac, Chuck E. Cheese, Provenance Hotels, and GoHealth, delivering visually compelling and user-friendly solutions tailored to their specific needs and objectives.
Contributed to Team Growth and Establishment: Played a key role in the growth and establishment of the UX team within the agency, leveraging skills and expertise to elevate team performance and contribute to the agency's success.
Completed Heuristic Reviews for Client Websites: Conducted thorough heuristic reviews using analytics tools and UX best practices to comprehensively assess website usability. Generated informed recommendations prioritized by their potential impact, aimed at enhancing user experience, optimizing website navigation, and improving overall usability.
Improved Conversion Rates Using Data Insights: Utilized data insights to identify areas for improvement and implemented strategies to enhance website performance and conversion rates for multiple clients. Applied a data-driven approach to drive measurable results and achieve client objectives.
BA DIGITAL MEDIA // Eastern Mennonite University
Certification UX & FRONT-END DEVELOPMENT // Epicodus