Pakt Bags
eCommerce Website Development
Travel gear for the adventurous minimalist.
A Quick Overview
Pakt is an eCommerce brand with a primary focus on developing travel gear that is responsibly sourced and long lasting. In 2021 they reached out about upgrading their website to Shopify 2.0 and were looking for UX recommendations to help them streamline their storefront.
Roles: UX Consulting & Web Development
UX Consultation
2021
The original Pakt website was well-maintained, but hadn't kept up with the growing brand's needs and Shopify's code updates and improvements over the years. I did a heuristic review of the site and recommended optimizations to make the online shopping experience a better journey for the end user. Updates made include:
A more comprehensive navigation design that wasn't hidden behind a hamburger menu on desktop.
Similar product recommendations directly from the user's cart.
Improvements to collection pages so products were easier to browse.
Updates to core blocks used throughout the site to create more consistency and lead to DRY code in the development stage.
eCommerce Development
2021-2022
Our objective was to discontinue the old site's theme in order to take advantage of Shopify 2.0 and the new features it included. Results of this process included:
A fully customized Shopify 2.0 Pakt theme.
Optimized Shopify backend management of the site.
Improved site speed through optimization of images and JavaScript.
Implementation of SEO and UX best practices.
Removal of any apps that could be developed directly improving performance and lowering monthly costs.
Redesigned PDP templates and implementing smart tagging to make products easier to manage throughout their lifecycle.
Implementing new Shopify 2.0 features and making recommendations for how to integrate them.